PENGARUH BRAND IMAGE, E-WOM, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE GARNIER PADA PLATFORM SHOPEE (Studi Kasus Gen Z Kelurahan Kalibata RT 05, Jakarta Selatan)

Nurul, Khotimah (2025) PENGARUH BRAND IMAGE, E-WOM, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE GARNIER PADA PLATFORM SHOPEE (Studi Kasus Gen Z Kelurahan Kalibata RT 05, Jakarta Selatan). Other thesis, Universitas Mohammad Husni Thamrin.

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Item Type: Thesis (Other)
Contributors:
Contribution
Name
Email
Thesis advisor
Fery, Hernaningsih
UNSPECIFIED
Thesis advisor
Hasan, Basri
UNSPECIFIED
Uncontrolled Keywords: Brand Image, e-WOM, Harga, Keputusan Pembelian
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HF Commerce
Divisions: Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User: Nurul Khotimah
Date Deposited: 25 Jul 2026 05:13
Last Modified: 25 Jul 2026 05:13
URI: http://eresources.thamrin.ac.id/id/eprint/6790

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