Pengaruh Kualitas Layanan, Brand Ambassador, Nilai Pelanggan dan E-Wom Sebagai Variabel Mediasi Terhadap Loyalitas Pelanggan (Studi pada Pelanggan Shopee Generasi Z di Tangerang Selatan).

Saskia Novelinda, Safitri (2026) Pengaruh Kualitas Layanan, Brand Ambassador, Nilai Pelanggan dan E-Wom Sebagai Variabel Mediasi Terhadap Loyalitas Pelanggan (Studi pada Pelanggan Shopee Generasi Z di Tangerang Selatan). Other thesis, Universitas Mohammad Husni Thamrin.

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Item Type: Thesis (Other)
Contributors:
Contribution
Name
Email
Thesis advisor
Hasan, Basri
UNSPECIFIED
Thesis advisor
Ependi, Ependi
UNSPECIFIED
Uncontrolled Keywords: Kualitas Layanan, Brand Ambassador, Nilai Pelanggan, Electronic Word of Mouth, Loyalitas Pelanggan, SEM-PLS.
Subjects: H Social Sciences > HF Commerce
Divisions: Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User: Saskia Novelinda Safitri
Date Deposited: 28 Aug 2026 04:17
Last Modified: 28 Aug 2026 04:17
URI: http://eresources.thamrin.ac.id/id/eprint/6937

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