PENGARUH KUALITAS PELAYANAN PROMOSI MEDIA SOSIAL DAN HARGA PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA OPTIK B. RISKI CIANJUR MELALUI BRAND IMAGE SEBAGAI VARIABEL MEDIASI

Arsy Kirana, Salsabila (2026) PENGARUH KUALITAS PELAYANAN PROMOSI MEDIA SOSIAL DAN HARGA PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA OPTIK B. RISKI CIANJUR MELALUI BRAND IMAGE SEBAGAI VARIABEL MEDIASI. Other thesis, Fakultas Ekonomi dan Bisnis.

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Item Type: Thesis (Other)
Contributors:
Contribution
Name
Email
Thesis advisor
Hasan, Basri
UNSPECIFIED
Thesis advisor
Helena Louise, Panggabean
UNSPECIFIED
Uncontrolled Keywords: Service Quality, Social Media Promotion, Product Price, Brand Image, Purchasing Decision.
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User: Arsy Kirana Salsabila
Date Deposited: 04 Sep 2026 09:21
Last Modified: 04 Sep 2026 09:21
URI: http://eresources.thamrin.ac.id/id/eprint/7067

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