PENGARUH BRAND AWARENESS, SOCIAL MEDIA MARKETING, KUALITAS PRODUK, DAN HARGA TERHADAP MINAT BELI PRODUK WARDAH PADA KARYAWAN PT POU YUEN INDONESIA MELALUI WORD OF MOUTH SEBAGAI VARIABEL MEDIASI

Saidah, Ahmad (2026) PENGARUH BRAND AWARENESS, SOCIAL MEDIA MARKETING, KUALITAS PRODUK, DAN HARGA TERHADAP MINAT BELI PRODUK WARDAH PADA KARYAWAN PT POU YUEN INDONESIA MELALUI WORD OF MOUTH SEBAGAI VARIABEL MEDIASI. Other thesis, Universitas Mohammad Husni Thamrin.

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Item Type: Thesis (Other)
Contributors:
Contribution
Name
Email
Thesis advisor
Hasan, Basri
UNSPECIFIED
Thesis advisor
Fery, Hernaningsih
UNSPECIFIED
Uncontrolled Keywords: Brand Awareness; Social Media Marketing; Kualitas Produk; Harga; Word of Mouth; Minat Beli
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User: SAIDAH AHMAD
Date Deposited: 22 Sep 2026 02:16
Last Modified: 22 Sep 2026 02:16
URI: http://eresources.thamrin.ac.id/id/eprint/7173

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